Nike, Inc. Common Stock (NKE)

Nike's dividend yield is flashy, but Coca-Cola and Procter & Gamble offer more stability.

Buying shares of Nike now means missing out on other, potentially more lucrative investing opportunities.

Management informed investors that sales are not likely to increase anytime soon.

Investors must weigh the pros and cons before making a selection.

Wall Street has lost faith in Nike's turnaround, but should investors abandon the stock?

Some look like bargains, but others could be value traps.

Nike is still recovering from a strategic decision that backfired a few years ago.

Investors were rotating into beaten-down discretionary stocks.

Management is exposing the difficulty in recovering from a major strategic shift that did not work out well.

Things are likely to get worse before they get better for Nike.

Disappointing guidance only adds to the bearish sentiment surrounding the stock.

Management is taking steps to improve its customer value proposition.

Going against the grain and buying stocks that are down big can involve risks, but it also may lead to terrific returns later on.