Articles from Imagine Communications

At the 2025 NAB Show (April 6-9, Las Vegas Convention Center, Booth W2067), Imagine Communications is introducing OSI-X, the latest iteration of the company’s widely deployed OSI™ Traffic and Billing system. Built on a modern technology stack with a fully browser-based UI and cloud-native architecture, OSI-X delivers a streamlined, intuitive user experience designed to meet the needs of North American broadcasters navigating Total TV convergence.

Imagine Communications, a leading provider of ad tech solutions for TV broadcast, has signed a definitive agreement to acquire the award-winning Marketron REV broadcast sales and order management platform. By integrating the powerful sales growth engine into its core ad tech portfolio, Imagine now offers a comprehensive monetization solution that enables North American broadcasters to transform daily sales operations, maximize revenue and prepare for a future of converged orders and expanded audience measurement. The product will be re-released as CrossFlight™ after some key enhancements for broadcast TV and is expected to be available in early 2024.