Azoma and Digital Shelf Institute Launch “The 5 C’s of Agentic Commerce” to Rescue Brands From AI Pilot Purgatory
Agentic commerce optimization category leader Azoma, in partnership with the Digital Shelf Institute (DSI), today announces the launch of "The 5 C’s of Agentic Commerce." This is the first industry standard to pull brands out of fragmented "pilot purgatory" of endless, isolated AEO/GEO experiments and on the path to a unified, profitable commerce strategy.
Azoma launches new merchant-side standard for ‘brand friendly’ agentic commerce
Azoma, the pioneers of Agentic Commerce Optimization, today launched Agentic Merchant Protocol (AMP), the powerful new foundational platform empowering retailers and brands to retain control of their product catalogues. Early adopters include some of the world's most recognisable consumer brands and brand owners, such as Mars, L'Oréal, Unilever, Beiersdorf and Reckitt.
