-- While some brands are busy bribing influencers with gift boxes, handwritten notes, and brand trips, Cheek Boss just hit a jaw-dropping 10 million pairs of underwear sold by doing something radical: putting real women first.
Founded in 2019 by POP Fit creator Ashley “Gia” Schendel, Cheek Boss didn’t chase clout or hope for a celebrity shoutout. Instead, they built a brand powered by real customers, real comfort, and real word of mouth.
What Makes Cheek Boss So Different?
While some brands chase viral fame, Cheek Boss have been rewriting the rules of what undies should be: cute, comfy, and not designed by men who think all women do is lounge around in lace for the male gaze.
“This isn’t lingerie made to be seen. It’s underwear made to be felt, but don’t worry, it’s still cute enough to be seen,” says founder Gia Schendel.
- Comfort-first cuts including cheekies, high-waisted cheekies, briefs, thongs, boyshorts, bikinis, and even bras. All are truly no show and seamless and don’t pinch or ride up.
- Sizes XS to 4XL that stretch with the body’s curves because underwear should fit everybody, not the other way around.
- Matching sets that are actually cute and wearable. That’s all day comfort!
- Made by women, for women, right in Las Vegas..
The Hype? Real. Here’s what Cheek Boss customers have to say:
“I wear these under everything. Jeans, dresses, even to bed. They don’t move. At all.”
“The bras are so soft and light, I forget I’m even wearing one.”
“These matching sets actually fit my body and make me feel good—no posing required.”
And while other brands are using inflation as an excuse to hike prices, Cheek Boss is holding the line. No price increases. No guilt. Just comfy, confidence-boosting underwear.
Instead of sending freebies to influencers who already get everything for free, Cheek Boss is sending them to their customers. Because they’re the reason they’ve sold 10 million pairs and everyone deserves to feel good in their underwear, no matter their follower count.
Try the first 2 pairs free at cheekboss.com/landing/free-pr
Contact Info:
Name: Eileen Garcia
Email: Send Email
Organization: Cheek Boss
Website: https://www.cheekboss.com/landing/free-pr
Release ID: 89163694
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