A multi-award-winning branding agency in El Segundo has published its latest insight, this time tackling the virtues of long-term thinking in branding.
-- El Segundo’s London: Los Angeles (LO:LA) has published its latest piece in a series, taking on the topic of long-term thinking in branding amid the rise of a desultory approach to campaigns focused on short-term results. The article analyzes the benefits of long-term thinking and how businesses can start applying its principles to ensure their brand’s longevity.
The full article can be accessed at https://www.thelolaagency.com/post/brand-longevity-thinking-beyond-the-next-quarter
The piece first zeroes in on what it calls one of the biggest challenges in modern marketing: "short-termism". LO:LA laments the current approach of businesses and brand managers who de-prioritize long-term thinking in favor of “reactionary tactics,” such as campaigns that piggyback on trends for a shot at immediate results.
In the article, LO:LA outlines the common pitfalls of focusing intensely on “quick wins,” such as brand dilution. “When a company constantly shifts messaging and identity to chase trends, it weakens its brand consistency and recognizability,” it writes.
Another drawback that can damage both the brand and the company’s profitability is consumer fatigue. LO:LA explains that over-reliance on promos will ultimately condition customers to engage with the brand only when discounts are offered.
The second half of the article gives an overview of a number of strategies to ensure the longevity of a brand. The strategies shared were drawn from LO:LA’s own experience helping partners across California set their brands apart by establishing a solid and distinct brand identity.
One of the first actions it recommends is for companies to establish brand pillars, which will serve as the basis for all branding decisions moving forward. “Establishing core pillars—such as values, tone of voice, and key messaging—ensures that the brand remains cohesive, even as it evolves over time,” LO:LA explains.
While it admits that brands do change in response to shifting consumer expectations, adapting to these changes can be done without diluting one’s identity. One strategy to avoid straying from a clearly defined brand identity is to perform brand audits periodically to determine if campaigns and design decisions are fresh yet still consistent.
LO:LA adds that playing the long game in terms of brand building has been proven to result in higher brand value and customer loyalty. “Those who prioritize long-term vision over short-term gains will stand the test of time.”
For more information on LO:LA’s award-winning approach to brand building and marketing in general, interested parties are encouraged to visit https://www.thelolaagency.com/
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89160437
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