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EXPEDIA LAUNCHES SHOPPABLE SET-JETTING TRAVEL HUB TO TURN ON-SCREEN SCENES INTO REAL-LIFE ITINERARIES

via Business Wire

Fans can book trips to destinations set in and inspired by TV shows and movies, from Parisian hotels to tropical island resorts.

Expedia® is bringing screen-inspired travel to life by launching a new travel hub featuring its Unpack ’26 Set-Jetting trend. The Set-Jetting travel hub is a one-stop shop for curated hotels, activities, and flights to the most buzzworthy destinations, bringing the magic of blockbuster movies and hit TV shows straight into travelers' itineraries.

After four years of forecasting Set-Jetting getaways, Expedia created the Set-Jetting travel hub to help travelers choose where to vacation next. With 81% of Gen Z and Millennial travelers now planning trips based on what they watch,* Set-Jetting is shaping the future of travel.

“Set-Jetting started as a trend in Expedia’s annual travel trends report four years ago and is now a multi-billion-dollar business,” said Melanie Fish, VP of Global Communications at Expedia. “It makes sense for Expedia, as the one-stop shop for travel, to create a Set-Jetting shop so people can easily get from their favorite British period drama to the UK countryside or from watching people on TV at a tropical island resort in Thailand to staying at a tropical resort in Thailand.”

Designed to turn watchlist wanderlust into real trips, the shoppable Set-Jetting travel hub provides inspiration for where to stay and what to do in destinations made famous by iconic scenes and beloved characters. In addition to tours, activities, and flights, travelers can book hotels where cast members have stayed while filming and VIP Access properties that offer exclusive perks for those booking through Expedia, such as free room upgrades (when available) and spa credits. Explore the 2026 Set-Jetting Forecast and travel hub here.

Key highlights include:

Explore Mythical Landscapes in Peloponnese, Greece – inspired by The Odyssey:

Witness Hollywood Glam in Los Angeles, USA – inspired by Nobody Wants This:

Visit the Romantic Moors in Yorkshire, U.K. - inspired by Wuthering Heights:

Enjoy a Tuscan Escape in Italy – inspired by Jay Kelly:

Discover Island Magic in Hawaii and Samoa – inspired by Moana (Live Action):

Fall in Love with the Dalmatian Coast and Barcelona – inspired by People We Meet on Vacation:

Experience Epic Landscapes in Wellington, New Zealand – inspired by Avatar: Fire & Ash:

Relax at Tropical Resorts in the Philippines – inspired by The Last Resort:

Experience Period Elegance in Hampshire and Yorkshire, U.K. – inspired by Downton Abbey: The Grand Finale

Step into Fashion in Paris, France – inspired by Emily in Paris:

Lounge in Luxury in Thailand – inspired by White Lotus:

Notes to Editors

*Third-Party methodology

Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society’s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.

About the Set-Jetting travel trend:

Q: What is Set-Jetting?

A: Set-Jetting is a trend where TV shows and movies inspire travel plans. It was first spotlighted by Expedia in 2022 and has grown since. In the latest Unpack ’26 travel trend report, more than half (53%) of travelers globally now say their travel plans are influenced by what they see on-screen.

Q: What is the 2026 Set-Jetting Forecast?

A: The 2026 Set-Jetting Forecast reveals the next wave of popular travel locations inspired by movies or TV shows:

  • Yorkshire, U.K. – Wuthering Heights and Downton Abbey: The Grand Finale
  • Tuscany, Italy – Jay Kelly
  • Samoa, Polynesia – Moana (Live Action)
  • Dalmatian Coast, Croatia – People We Meet on Vacation
  • Peloponnese, Greece – The Odyssey
  • Los Angeles, U.S. – Nobody Wants This (Season 2)
  • Wellington, New Zealand – Avatar: Fire & Ash
  • Palawan, Philippines – The Last Resort

Q: What is Unpack ’26?

A: Unpack ’26 is the annual global travel insights report from Expedia Group, building on years of trend forecasting and traveler behavior analysis. It draws on first-party data from Expedia, Hotels.com, and Vrbo, along with insights from 24,000 travelers across 18 countries, making it one of the most comprehensive travel trend reports in the industry.

Q: Where can I access the full Unpack ’26 report and assets?

A: Visit www.expedia.com/newsroom for the full Unpack ’26 report, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo.

About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections.

Expedia Group’s three flagship consumer brands are Expedia®, Hotels.com®, and Vrbo®. Its B2B arm, Private Label Solutions, delivers industry-leading technology solutions to fuel partner growth and success while facilitating memorable experiences for travelers. Expedia Group Advertising helps partners extend their reach and connect with travelers across its travel sites and a broad range of offsite channels through its travel media network.

© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.

For more information, visit www.expediagroup.com.

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Designed to turn watchlist wanderlust into real trips, the shoppable Set-Jetting travel hub provides inspiration for where to stay and what to do in destinations made famous by iconic scenes and beloved characters.

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