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Black Friday Cyber Monday Weekend Insights

via Business Wire

Zip Empowers Customers With Flexibility and Control This Holiday Season

Zip Co (ASX: ZIP), the digital financial services company offering innovative, people-centred products, safely processed approximately 1.6m transactions at over 280,000 locations across the Group over the 2025 Black Friday and Cyber Monday (BFCM) weekend.

United States

Customers continue to primarily use Zip for non-discretionary purchases, providing them with the confidence to manage their holiday spend flexibly.

  • What customers are spending on: The most popular categories for Zip customers were groceries, online marketplaces, tech and electronics, and fashion. The fastest growing categories were service stations and convenience stores, automotive, beauty, restaurants and groceries.
  • Who’s using Zip: Millennials accounted for 51% of transactions, followed by Gen Z, Gen X, and Boomers with growth exhibited across all customer cohorts.
  • Where customers are spending: In-store payments accounted for 28% of total US orders, up from 22% over the 2024 BFCM weekend, demonstrating that brick-and-mortar retail continues to remain popular with customers.
  • Peak shopping moments: The peak shopping day was Black Friday with the peak hour of activity between 2pm - 3pm and the peak minute of activity between 2.23pm - 2.24pm. The afternoon (between 1pm - 5pm) saw the greatest activity across the 2025 BFCM weekend. Zip saw the strongest year-on-year growth across daytime users (from 11am - 8pm), with growth across all time periods.

Australia and New Zealand

Customers are increasingly using Zip’s digital Visa card proposition for both online and in-store purchases, particularly for everyday spend. This resulted in our customers transacting at more locations this BFCM weekend than ever.

  • What customers are spending on: The most popular categories for Zip customers were everyday spend categories (such as groceries, service stations and bills), as well as more traditional BFCM spend categories online marketplaces, electronics and department stores. The fastest growing categories were digital goods such as games and applications.
  • Who’s using Zip: Millennials accounted for 44% of transactions, followed by Gen Z, Gen X and Boomers with growth exhibited across all customer cohorts.
  • Where customers are spending: In-store purchases accounted for almost half of transactions, reinforcing customers’ continued demand for omnichannel products and experiences.
  • Peak shopping moments: The peak minute of transacting was recorded on Black Friday between 9.40pm - 9.41pm, with the peak shopping day being Black Friday. The afternoon (between 1pm - 5pm) saw the greatest activity across the 2025 BFCM weekend, with year-on-year growth exhibited across all time periods but particularly across early morning users (pre 7am).

About Zip

Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centred products. Operating in two core markets - Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.

For more information, visit: www.zip.co. US loans through the Zip app and Zip Checkout are originated by WebBank.

Disclaimer

All data presented are unaudited and subject to adjustment. In the US, data reflects Friday, November 28 2025, 12.00am ET to Monday, December 1 2025, 11.59pm ET. In ANZ, data reflects Friday, November 28 2025, 12.00am AEDT to Monday, December 1 2025, 11.59pm AEDT.

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